In today’s climate of business, that is a declining market as the USA appears to be going in to recession, it is important to start advertising again. Over the last couple of years I have decreased the amount of a publicity, that I need to do as the economic climate has been great.
Now that economic climate is starting to slow down again my massage business is one of the first that will be affected as it is a luxury for most people.

Some people have already started to cut back from a massage a week to one every fortnight. This has once again brought me to the point of looking for places to promote my business.
In the past I have advertised in a periodical that was delivered in the local area. It is expensive but dose work to some degree, the problem I have with this is that the majority of my clients come from within 5 kilometers of my clinic and we live on the boundary for the periodical which in effect cuts down the power of my publicity by half.
Recently I came across a web site, that uses special mapping where the search area is centered on the location that you live or work in and the search distance can be varied so as to give the user control over the search. As an advertiser this means that my business is targeting the people who are looking for my product in the area that my clinic is in.
Local Advertising on the Internet is becoming more and more popular as the younger generation grows up; they are more familiar with how to find what they are looking for in cyber space.
In today’s climate of business, that is a declining market as the USA appears to be going in to recession, it is important to start advertising again. Over the last couple of years I have decreased the amount of a publicity, that I need to do as the economic climate has been great.  Now that economic climate is starting to slow down again my massage business is one of the first that will be affected as it is a luxury for most people.

Tracy